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adintel vs Foreplay

Foreplay is the category leader and a good product. If you need its library size, Briefs or Lens, buy it. If you need competitor tracking, AI reads on every ad and an agent layer at the entry price, read on.

Foreplay facts verified on October 16, 2026 from foreplay.co/pricing, help.foreplay.co and a logged-in trial. Prices and features on competitor sites change; check their pricing page before you buy. We are not affiliated with Foreplay.

	adintel	Foreplay
Entry price	$49 a month on annual ($49 monthly), 1 seat, 5 tracked brands included	$49 a month on annual ($59 monthly), 1 user, no Spyder tracking
Mid tier	$119 on annual ($149 monthly), 5 seats, 25 tracked brands (50 on annual)	$149 on annual ($175 monthly), 5 users, 15 Spyder brands (unlimited on annual)
Top tier	$329 on annual ($399 monthly), 15 seats, 100 tracked brands (200 on annual)	$389 on annual ($459 monthly), 10 users, 50 Spyder brands (unlimited on annual)
Extra seat	$15	$20
Trial	7 days, no card, 500 credits, 3 tracked brands	7 days, card required, auto-converts, 14-day money-back
Competitor tracking at entry tier	✓	–
Chrome extension at entry tier	✓	– (Workflow and up)
MCP for Claude and ChatGPT	Team and up, 17 tools	Workflow and up
AI analysis on every creative	Hook, angle, claims, emotion radar, content style, persona, offer, production style; model is your choice	AI tags on Discovery ads; users voted for "automatic tagging for all creatives"
Library size	Grows with what customers track; every tracked brand is crawled daily and shared	200M+ ads, 650k brands, history since August 2023
Saving platforms	Meta Ad Library	Meta Ad Library, Instagram, TikTok, LinkedIn Ad Library, YouTube Shorts
Brand analytics tabs	Overview, Ad Library, Rankings, Creative Tests, Landing Pages, Hooks, Timeline, Partnership Ads	The same eight, plus Technology, on Spyder
Own ad-account analytics	–	Lens (Meta, TikTok), 1 brand on Workflow, $50 per extra
Briefs and storyboards	–	✓
Mobile app	–	✓ (iOS, Android)
Upload your own ads	Team and up	✓
White-label share links	Agency and up	Workflow and up
Public API	Planned on Agency (10k calls)	10,000 credits a month included, add-ons from $99
Spend or ROAS on competitor ads	No. Winning Probability is an inference and says so	No. Ad Rank is impression share within the brand's own library

Where Foreplay is ahead

Library size and history: hundreds of millions of ads, three years of continuous crawl, instant history when you add a brand someone else tracked
Saves from five more platforms, plus Instagram DM-to-save and a mobile app
Lens: creative analytics on your own Meta and TikTok ad accounts
Briefs: AI script and storyboard generation, white-label share pages, creator asset collection
Public API with documented integrations (n8n, Clay, Zapier, Make)

Where adintel is ahead

Competitor tracking, the extension and the AI panel on the $49 plan; Foreplay unlocks tracking at $149
No card for the trial, and a read-only Space afterwards instead of an auto-charge
A structured AI read on every creative in the library, with the model and cost visible per call
Credits in cents of real cost, with a $10 top-up instead of an overage
Built and used daily by a DTC agency; the library is deep where DTC brands compete

Who should pick which

A straight answer.

Pick Foreplay if you are a large team that needs the biggest library, TikTok and LinkedIn saving, Lens on your own accounts, or Briefs for production. Pick adintel if you are a DTC operator or a small agency that wants tracking, alerts, AI analysis and an agent layer from the first dollar, without a card on file for the trial.

Sources:

foreplay.co/pricing, help.foreplay.co and the Featurebase roadmap, read October 16, 2026
A logged-in walkthrough of app.foreplay.co on a trial account the same day
adintel facts: the product as shipped on October 16, 2026 (see the changelog)

Try adintel on your own competitors

Seven days, no card. Keep your Foreplay account; compare the output on the same brand.